Paolo Benevelli

Designer e progettista italiano. Prestigiosi sono i riconoscimenti a livello internazionale per il suo lavoro, stimata la lode di Gillo Dorfles e Alessandro Mendini: “…A Paolo Benevelli non occorrono presentazioni”.  Fondatore e art director dell’Atelier P&B, che opera dal 1998 nella ricerca, sperimentazione e realizzazione di oggetti di design, industrial design, progetti di interior design. Ha progettato e realizzato diversi show-room in Italia e all’estero con partecipazioni a mostre internazionali, attraverso temi attualissimi come: “Le possibilità espressive del metallo” e “Il germinare del design” alla Triennale di Milano 2010. È maestro d’arte nella sezione Architettura di Parma. Ha preso parte a ricerche, seminari e workshops di formazione in Tecniche Evolute di Comunicazione. I suoi oggetti sono stati paragonati a segni pittorici evoluti che compongono un creativo e, al tempo stesso, rigoroso sistema di scrittura. La produzione progettuale di Paolo Benevelli è caratterizzata da una costante: la percezione della leggerezza, raggiunta per lo stile asciutto delle forme e da una sintesi, che si esprime in una “calligrafia formale” personale, riconoscibile e comunicativa. Lui ama, gioca, lavora e si diverte con il metallo. È il metallo, infatti, il protagonista della ricerca comunicativa di Benevelli, che però già pensa a nuove sfide creative, a nuove sperimentazioni, perché la grande magia dell’arte, come lui afferma, sta nella capacità di guardare oltre e lasciarsi andare ai cambiamenti.

 

Italian designer, he has been gaining worldwide acknowledgments thanks to the distinctive character of his projects and his innovative techniques blending an equal amount of artwork and industrial processes.
To put it with the words of Gillo Dorfles: “He needs no introduction”. Paolo Benevelli is the promoter and the art director of Atelier P&B, a company dealing in research, experimentation and implementation of high-end furniture and interior design projects since 1998. He has attended several show-rooms both in Italy and abroad with his creations ranging from furniture to interiors design works. The most prestigious magazines and international shows have repeatedly featured his work. Presently, he is art master at the Department of Architecture in Parma. He took part to several research works, conventions and workshops for technical update and training in communication technologies as well as preventive and implementation strategies within organisations and institutions. His secret mainly relies in the accurate and refined simplicity of the shapes and the raw materials used for his work and entirely focused on the aesthetic belief that “simple is beautiful”. Famous architect Ludwig Mies Van der Rohe taught that “less is more”. For Paolo Benevelli this is much more than a motto: it is a fundamental concept that has its roots in his typical approach of first experimenting in person what he designs. A sort of playing with the fittings and furniture to achieve the target of “doing more with less” as well evidenced by his elegant creations. His works have been compared to hieroglyphs, logographic signs forming a very creative and at the same time very rigorous writing system. The entire design work of Paolo Benevelli is marked by a consistent distinctive trait: the perception of lightness through the keen and plain style of his shapes resumed into a kind of personal, distinguished and communicative “formal calligraphy”. He loves, plays, forms and enjoys working with metals. While metal remains the protagonist of his communication, Mr. Benevelli is already prepared for new creative and experimental challenges because – as he often repeated – the great magic in art is the capacity of glancing beyond one’s present and surrender to changes. Among his exhibition: Gallery 8,75 Reggio Emilia 2008, “Le possibilita’ espressive del metallo” texts edited by David Palterer and Alessandro Mendini. Sia Guest Rimini Expo Center 2009, International Hospitality Exhibition. Gillo Dorfles and Paolo Benevelli Milan 2010, “Conversation about the design”. Triennale di Milano 2010, “Il germinare del design” with the presence of Gillo Dorfles, Angelo Cortesi, Elio Fiorucci, Valeria Armani, Lorenzo Bonini.